Yoga Jeans is ontstaan uit de gedurfde visie van twee broers die geen genoegen namen met het gewone.

Yoga Jeans® was born from the bold vision of two brothers who refused to settle for ordinary. Co-founder Eric Wazana’s obsession with denim began as a kid, long before most people his age cared about fabric or fit. Every back-to-school season, Eric would distress his new jeans by hand-scraping them on sidewalks, softening them with sandpaper, and crafting small tears with Coca-Cola bottle caps. He wasn’t satisfied until they felt lived-in, loved, and truly his own.

This early defiance of the norm sparked something bigger, a dream to create denim that didn’t just look good, but felt amazing. That spark soon ignited in his younger brother, Jacob. Together, the Wazana brothers set out on a mission: to reinvent jeans as we know them.

They studied the female form with intention and empathy, learning how denim could move with the body instead of against it. By re-engineering traditional patterns and fabrics, they created something completely new. Jeans so flexible and soft, you could literally do yoga in them. That breakthrough was the foundation of Yoga Jeans®.

But their impact goes far beyond fit. Eric and Jacob have built a brand rooted in values ethics, sustainability, and wellness. From sourcing to design, finishing to shipping, every detail is considered through a mindful lens. Yoga Jeans® is proudly based in Montreal and remains committed to designing garments that support the planet, empower its wearers, and stand the test of time.

What began as two brothers with a dream has become a movement a brand that celebrates every body, supports conscious living, and brings comfort and confidence to people everywhere. Eric and Jacob didn’t just create better denim. They created a better way to do business.

GO TO SUSTAINABILITY