What would International Women’s Day be without a history lesson?
Almost exclusively worn by men since their creation in the 1800s, jeans only made their way into women’s closets during WWI, when women entered the workforce en masse as men were sent to the front.
Their popularity only grew stronger in the 1930s when famous actresses, like Ginger Rogers, started wearing them in public and a decade later, when Rosie the Riveter, clad in denim, became a cultural icon of WWII. During the 1950s, thanks to movies like Rebel Without a Cause and The Misfits, jeans became the uniform of the rebellious youth, foreshadowing the social upheavals that would take place in the 1960s and 1970s. During those years, both men and women wore jeans which, in turn, made denim pants a major symbol of counter-culture and gender equality.
A good story to remember every time you’ll sport your Yoga Jeans, on March 8th or every other day of the year.