Seven pairs: that’s the estimate for the average number of jeans hanging in the closets of North American women. But just how many do you need for that perfect denim wardrobe? How many do you have? And what’s hanging in your closet that really needs to be tossed?

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As we approach the holiday season, a time filled with festivities, gift-giving, and celebration, it’s essential to consider the environmental impact of our actions. One area that often goes overlooked is the waste generated from wrapping gifts in non reusable fabric and ribbon.

Our brand is deeply committed to sustainability, and in that spirit, we've made a conscious choice to repurpose extra-denim fabric. Instead of letting it go to waste, we've turned it into a stylish ribbon that you can use to wrap your gifts this holiday season or whenever you're giving a special present to someone.

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In line with our newest “No Filter” campaign, we wanted to shed light on the fact that not everyone gets to celebrate the sparkle and shine during the holidays.

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Meet Gabrielle Threlfall, known for her authenticity, confidence, and an unwavering commitment to promoting body positivity to every project she undertakes. Her presence and dedication to self-love perfectly aligns with the essence of Yoga Jeans.

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Our FW 23/24 collection was crafted to celebrate the uniqueness of every woman, to embrace their individuality and help them feel empowered in every aspect of their lives.

What better way to transfer this energy than forming an amazing group of women to collaborate with for our Fall ‘23 campaign. By “amazing group of women”, we mean our muses.

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Held on March 22nd since 1993, World Water Day was created by the United Nations to bring awareness to the 2.2 billion people without access to safe water. The ultimate goal: clean and drinking water for all by 2030.

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It’s no secret: jeans are a wardrobe staple. Regardless of the season, trends or personal style, we all have a pair (or two, or three, or four…) in our sartorial arsenal.

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With birthdays, especially in the case of round numbers, come big changes. And since Yoga Jeans recently turned 20 years old, it was time for renewal.

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